Welcome to a new episode of Behind the Scenes on this cold and wintery Friday!
Today I'm thrilled to introduce to you a company for which I'm designing for over a year now. They have great products that I love to work and teach with.
If you have seen my Creative Jump Start video you know how awesome their Fab Foils are and if you ever took one of my mixed media workshops you know how fabulous the colors of their embossing powders are! But there is more: lovely stamps, Melt-it powder and there is more to come...
Please meet:
Today we're talking to Tania Ahmed. Tania, please introduce yourself!
My name is Tania Ahmed and I work for WOW! Embossing Powder. I look after sales, marketing, show organization, plus a little bit of everything else! I love meeting and speaking to new customers and seeing how our products inspire them to create fantastic projects!
Can you give us some background information about the company and the products you offer?
WOW! Embossing Powder is based in the United Kingdom and we have been trading in the craft industry for over 6 years now! Our parent company is a family business which was established 300 years ago and specialize in printing. Our primary product is embossing powder which we sell to large card making and printing companies worldwide.
Our flagship products are our embossing powders and embossing glitters which have been through several different processes to be as static-free as possible. Store the embossing powder in its original packaging and only use paper to return the powder back to the jar. Using plastic boxes and trays increases the amount of static that you are introducing to the powder!
What is your favorite product and why?
My favourite products are Melt –It and Clear Matt Dull. I think they are very unique products which are not found anywhere else in the craft industry! Plus they are perfect for mixed media projects which are a big trend these days!
How are new
products developed. Do you have in-house designers or designers from outside.
We work very closely with our Design Team and manufacturing department to come up with new products and unique uses for them!
How do you think the scrapbooking/mixed media scene will evolve in the upcoming year. What will be hot and new, what will be out.
Mixed media is becoming an even bigger trend day by day, and scrapbookers are beginning to prefer art journaling over traditional scrapbooking! I can see that mixing neutrals with hot fluorescent colours will also be a big colour trend.
Would you share a fun story about yourself with us?
I bumped into WOW!’s salesperson at a big chain craftstore and he introduced me to the company and the products about 2 years ago. I applied to get on their design team, but they liked my work so much, they asked to join their permanent team in their main offices :) Dreams do come true, and it pays to take risks sometimes!
Is there anything exciting and new coming up soon?
We are super excited about our very new product called Melt-It which is an extremely fine embossing powder, almost similar to icing sugar (Don’t eat it though!). Melt-It is perfect for melting down and creating 3D shapes using moulds or creating free form shapes on your heat-proof mat! We are also releasing some new mould designs at the end of March, follow us on our Social Media sites to keep up to date with news!
Where can we find your company?
Email: sales@wowembossingpowder.co.uk
Projects using WOW! products:
Click on the images to go to designer's blogs.
And here is today's give away!
If you are the lucky winner of this give away you will receive a storage case with 6 beautiful embossing powders, a jar of bonding powder and 2 colours of Fab Foil.
How you can win? That's easy! Visit the WOW! website. Find your favorite product, whether it is a stamp set, a specific colour of embossing powder or one of the other great products and come back here to tell us what it is. You can leave a comment until Tuesday, February 28, midnight (GMT+1) and the winner will randomly be picked and announced in next weeks Behind the Scenes.
Good luck!
And here is last weeks winner. The lovely Viva Las VegaStamps plate is going to:
Congratulations Darcy. Please drop me an e-mail with your address and I will make sure it will be send out to you!
And now last but not least... If you would love to learn how to work with WOW! products then come to Nat Kalbach's and my Artfusion Event in April and take this workshop from me. I promiss you, you will love it! :)
Thanks for stopping by today!
Hope you have an awesome weekend!
I love this WOW products. Even my husband did come home with a little box of WOW embossing powder, he buyed it for me. So i did look at the page from WOW and i love the ebossing kits with several colors of WOW embossing. No matter what color, they are all so beautiful.
Posted by: Jessica | February 22, 2013 at 11:06 AM
Fav product is melt-it as I love making my own trinkets
Posted by: Linda Thompson | February 22, 2013 at 11:20 AM
Oh I really hope this is open internationally (Saying hello from Australia)
I first saw your WOW products used through creative jump start! I absolutely L.O.V.E your WOW bonding powder and FAB Foils (all colours)!!!!
It is such a pity that I got so much inspiration from the creative jump start only to find that most of the products are not in Australia (YET!!)
Thanks
Sam
Posted by: Samantha Kaminski | February 22, 2013 at 12:24 PM
I love WOW products . I love best the metallic Silver ultra high embossing powder. Gives such a great effect on cards etc.
Posted by: Jeannette van Dongen | February 22, 2013 at 12:31 PM
the pearlescent white pearl sounds really interesting! haven´t had the pleasure to try it out so far, but what I´m readig, it sounds really interesting! thanks for the chance!!!
Posted by: Sanna | February 22, 2013 at 01:58 PM
I love the wow embossingpowder and I will try the fabfoil. It looks so cool.
On the website of wow I saw a great stamp set "make a wish", ith's beautifull.
Thanks for the chance Birgit.
Posted by: Alida | February 22, 2013 at 03:14 PM
I really Love the Fab Foils, they Look so Special.
Thanks for the Chance
Sigrit
Posted by: Sigrit | February 22, 2013 at 04:21 PM
I love the Gratitude stamp and the WOW products; the Candy Counter collection! I will try the fabfoil!! Thanks for the chance!! :)
Posted by: louison | February 22, 2013 at 05:14 PM
I have several of the embossingpowders and i like verdigris the best.
Posted by: Margriet | February 22, 2013 at 05:18 PM
I had no idea WOW made stamps and fabulous stamps at that! My faves are the Brocade, With Love and Is It A Bird? sets.
Posted by: Sue McRae | February 22, 2013 at 06:35 PM
I loved your jumpstart with the foils! I also didn't realize that Wow made stamps, but I think my favorite thing they have is the embossing glitters. I'm currently addicted to embossing.....I feel I need those!
Posted by: Miriam Prantner | February 22, 2013 at 06:45 PM
love the earthtone colors....
Posted by: Marie-Anne Raeman | February 22, 2013 at 08:04 PM
Hi Birgit! Hallo! This is sooo funny, today I've bought my first WOW embossing powders! (Actually more then one lol!). I've seen you using them in your workshop last November at Creabest and I finally had the chance to get some, I love them all but for now I mostly love the WOW magenta twinkle embossing glitter, actually all glitter. Can't wait to use them!!!! So nice to read this BTS!! Txs for this opportunity!! Vele groetjes Nancy & Vincent xx
Posted by: Nancy Aper | February 22, 2013 at 09:19 PM
I love WOWs! They have such an amazing array of colors and the way they melt is just perfection :) My favourite is the Metallic Silver Ultra High embossing powder.
Posted by: Riikka | February 22, 2013 at 09:56 PM
Your jumpstart was inspiring. I love resist techinques and am a WOW embossing powder fan - especially the gold, silver and copper. Would love the chance to create with the foil.
Posted by: Wynn H | February 23, 2013 at 04:28 AM
like the Fab Foil
Posted by: Kathleen | February 23, 2013 at 10:09 AM
Ik ben eigenlijk pas sindskort met embossingpoeder bezig, maar vind het zulk gaaf spul. Vooral het gouden embossingpoeder van WOW ziet er erg gaaf uit.
Posted by: Romy | February 23, 2013 at 12:57 PM
Wow! ;-) I am a huge fan of Sheena Douglas & buy her sets of wow embossing powders every time she in on the t.v. The quality is absolutely fabulous. I hadn't given much thought to the company itself or to any of it's other products. Having looked at their website I have fallen in love with their cased sets, especially the sand set in the giveaway. Fingers crossed.
Posted by: Disco Queen | February 23, 2013 at 04:51 PM
After your jumpstart demo it has to be the fab foils and bonding powder, such beautiful colours.
Posted by: ruth m | February 23, 2013 at 05:40 PM
Wow - so gorgeous! Love the Angel Wings! Love seeing all the ways these can be used!
Posted by: Jean A Marmo | February 24, 2013 at 07:22 PM
I found all kinds of goodies! They may be best known for embossing powders but the art on those stamps is wonderful! My fave is Child's Play. I love the silhouette look!
Posted by: Lynda | February 25, 2013 at 01:22 AM
I like to emboss every now and then, but don't have many metallic colours, so WC02 Metallic Copper looks good. Would also be interesting to try with Fab Foil Glitter Gold, wether the result even slighly reminds the job of yours!
Posted by: Leenamummi | February 25, 2013 at 08:16 PM
wow ! wat een prachtig spul is het toch allemaal he, ik heb nu 7 potjes embossingpoeder (zo leuk) maar die stempels zijn toch ook wel erg mooi ! Make A Wish - ME Clear Stamp Set is toch wel een hele mooie !!
groetjes,
Wiebine
Posted by: wiebine | February 26, 2013 at 08:07 AM
Ik hou van de eartonhe colours en gebruik de WJ06 Blueberry het meest van allemaal.
Bijna 2,5 jaar geleden was EP van WOW het eerste embossingpoeder dat ik ooit kocht. Ik kocht 12 kleuren/soorten in een koffertje. Ondertussen heb ik het al ontelbare malen gebruikt en ben er nog steeds weg van! En ik heb nu een tweede koffertje gevuld staan, dus echt veel keus. Groetjes, Gerrina
Posted by: Gerrina | February 26, 2013 at 11:19 PM
love the bonding powder, and foil blue.
Thank you
Posted by: Alicia | February 27, 2013 at 01:15 PM
I think all of your stuff is amazing, but the Flock I think is brilliant, it really gives your project a very special look. I also just noticed the clear Canvas stamp, really awesome!!
Brigitta
Posted by: Brigitta | February 27, 2013 at 02:02 PM
We just got the full line of WOW embossing powders & other products at work yesterday (a small local craft store)...My co-worker & I were drooling over all the gorgeous colors! My favorite was "Angel Wings"! My "job" today is to make a sample sheet with all the colors :) I LOVE my job! Can't wait to use & see all those amazing colors! But winning this give-away would be so exciting for me!!!
Posted by: Laura Tatsch | February 27, 2013 at 02:26 PM
I have yet to try them, and I will buying my first one this saturday.... The colors look amazing and I can't wait to use them. This is an awesome giveaway. Thanks for the chance...
morentin{AT}aol{DOT}com
adventureofthecreativemind.blogspot.com
Posted by: Yvonne S. Morentin (@Morentin1326) | February 27, 2013 at 02:50 PM
I must admit until I was at the Stitch and Craft Show in Birmingham I was not aware of WOW, now I am hooked. I love the Melt It. It is so versatile, mostly I create molded beads and enamel pendant blanks.
Posted by: charlie snedden | February 27, 2013 at 05:46 PM
Na het zien van de demo via Creative jumpstart lijkt het me geweldig om met fab folies aan de slag te gaan. Als ik zie wat je er allemaal mee kunt. Ik zou het heel graag zelf uit proberen.
Posted by: Linda Nooren | February 27, 2013 at 10:40 PM
Very hard to pick...but I love the verdigris the best in the embossing powders.
Posted by: Samantha Slaughter | February 28, 2013 at 03:24 AM
Loved the brocade background and the Love beyond measure stamps - had no idea they made stamps!! And the foil looks yummy, would love to try that.
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