Welcome to a new episode of Behind the Scenes on this cold and wintery Friday!
Today I'm thrilled to introduce to you a company for which I'm designing for over a year now. They have great products that I love to work and teach with.
If you have seen my Creative Jump Start video you know how awesome their Fab Foils are and if you ever took one of my mixed media workshops you know how fabulous the colors of their embossing powders are! But there is more: lovely stamps, Melt-it powder and there is more to come...
Today we're talking to Tania Ahmed. Tania, please introduce yourself!
My name is Tania Ahmed and I work for WOW! Embossing Powder. I look after sales, marketing, show organization, plus a little bit of everything else! I love meeting and speaking to new customers and seeing how our products inspire them to create fantastic projects!
Can you give us some background information about the company and the products you offer?
WOW! Embossing Powder is based in the United Kingdom and we have been trading in the craft industry for over 6 years now! Our parent company is a family business which was established 300 years ago and specialize in printing. Our primary product is embossing powder which we sell to large card making and printing companies worldwide.
Our flagship products are our embossing powders and embossing glitters which have been through several different processes to be as static-free as possible. Store the embossing powder in its original packaging and only use paper to return the powder back to the jar. Using plastic boxes and trays increases the amount of static that you are introducing to the powder!
What is your favorite product and why?
My favourite products are Melt –It and Clear Matt Dull. I think they are very unique products which are not found anywhere else in the craft industry! Plus they are perfect for mixed media projects which are a big trend these days!
We work very closely with our Design Team and manufacturing department to come up with new products and unique uses for them!
How do you think the scrapbooking/mixed media scene will evolve in the upcoming year. What will be hot and new, what will be out.
Mixed media is becoming an even bigger trend day by day, and scrapbookers are beginning to prefer art journaling over traditional scrapbooking! I can see that mixing neutrals with hot fluorescent colours will also be a big colour trend.
Would you share a fun story about yourself with us?
I bumped into WOW!’s salesperson at a big chain craftstore and he introduced me to the company and the products about 2 years ago. I applied to get on their design team, but they liked my work so much, they asked to join their permanent team in their main offices :) Dreams do come true, and it pays to take risks sometimes!
Is there anything exciting and new coming up soon?
We are super excited about our very new product called Melt-It which is an extremely fine embossing powder, almost similar to icing sugar (Don’t eat it though!). Melt-It is perfect for melting down and creating 3D shapes using moulds or creating free form shapes on your heat-proof mat! We are also releasing some new mould designs at the end of March, follow us on our Social Media sites to keep up to date with news!
Where can we find your company?
Projects using WOW! products:
And here is today's give away!
If you are the lucky winner of this give away you will receive a storage case with 6 beautiful embossing powders, a jar of bonding powder and 2 colours of Fab Foil.
How you can win? That's easy! Visit the WOW! website. Find your favorite product, whether it is a stamp set, a specific colour of embossing powder or one of the other great products and come back here to tell us what it is. You can leave a comment until Tuesday, February 28, midnight (GMT+1) and the winner will randomly be picked and announced in next weeks Behind the Scenes.
And here is last weeks winner. The lovely Viva Las VegaStamps plate is going to:
Congratulations Darcy. Please drop me an e-mail with your address and I will make sure it will be send out to you!
And now last but not least... If you would love to learn how to work with WOW! products then come to Nat Kalbach's and my Artfusion Event in April and take this workshop from me. I promiss you, you will love it! :)
Hope you have an awesome weekend!