Hello and welcome to the 3rd episode of Behind the Scenes - Meet the Manufacturers.
Today's manufacturer is:
Over the last couple of months Sizzix generously gave me the opportunity to play with their products and I love them! I've been using Sizzix dies and templates a lot in my workshops over the last couple of years and my personal favorites are the embossing folders of which I used several for this workshop:
I am happy to introduce Sizzix to you and I hope you will enjoy today's interview with Pete Hughes, designer for Ellison Europe!
Thank you Pete for taking the time to do this! Please introduce yourself to the readers:
My name is Pete Hughes
and I have been working as a designer using Sizzix products since it first
appeared in the UK about 12 years ago. As a designer for Ellison Europe I spend
my time creating projects for European craft magazines, trade and retail
events, workshops and demonstrations as well as the QVC shopping channel. Sizzix Bigz dies cut a huge range of materials from tissue paper to heavy
chipboard, in fact, anything scissors can cut. This allows for a broad range of
creative possibilities involving mixed media.
I started my professional
life as an illustrator/cartoonist before catching the crafting bug. I live in
North Wales with my wife and three children. Between work and family, what
little spare time I have is split between indulging my lifelong obsession for
the electric guitar and helping out at my local Karate club where my son Luke
recently attained his black belt.
Can
you tell us something about the company? By who and when was it founded and
where is it based. Was it originally the intention to produce for the
scrapbooking market or did it evolve in that direction in time?
The
brand Sizzix was created by the company Ellison. This company was started in
1977 and all came about because a teacher in America would spend hours cutting
out shapes over and over again by hand, to create classroom displays and learning
tools. Her engineer husband developed a simple press machine to help her and
the company grew from there! Initially this was based in the educational
sector, but in 2001 the Sizzix brand was launched – creating machines and dies
for the craft industry. Fast forward 11 years and we now distribute all over
the world to crafters near and far! Our head office is based in California,
USA, with the European Head Office located in Wales.
What
kind of products does your company offer, which are your personal favourites
and why.
Sizzix offers a huge array of different designs and techniques for
die-cutting and embossing. We launch new ranges every month and are always
coming up with inventive new ways to die cut and emboss paper, card and many
other materials. We have 3 main types of die; our steel rule like our Bigz
which are able to cut through thicker materials like leather and craft foam,
our chemically etched dies like Sizzlits, which are perfect for cutting
intricate paper designs and our wafer thin dies like framelits which give you
great precision for cropping photos and sentiments.
If I had to choose my
favourite Sizzix designs then it would be a set of Bigz circles, a handful of
classic flower dies and some ornate embossing folders to add the detail and
texture. I am lucky enough to have every die at my fingertips but restricting
yourself to just a few classic designs makes you work harder, and challenges
you to stretch out creatively.
How
are new products developed. Do you have in-house designers or designers from
outside.
At Sizzix we have some really talented designers that work for us,
coming up with new, on trend designs and then making projects with them. We
also work with designers outside the company, such as Tim Holtz, whose style
works well with our technologies to create something truly innovative!
The process of creating a die design is quite simple. The designer comes
up with the shape and decides which technology it will be. The image is then
converted to a useable format and given to our manufacturers. They produce a
quality control sample which is rigorously tested to make sure it is of the
best quality and works just as it should. After this is signed off, the die
goes into production and voila!
How
do you think the scrapbooking/mixed media scene will evolve in the upcoming
year. What will be hot and new, what will be out.
I’m very excited
about the future of scrapbooking and mixed media, I love the way the two have
evolved side by side over the last few years and how scrapbooking as a hobby is
very open to new ideas and influences. Over the next year I think vintage will
be popular again, as it is an ever evolving trend. In the wider world grunge is
having a rebirth and this may well filter into craft with designers like Tim
Holtz being more popular than ever. At the other end of the scale, the opulence
of the 20’s and 30’s is still big and alongside this we are seeing a trend
towards more contemporary prints and monochrome styling that echo the fun and
vivacity of the sixties, but with a modern twist.
The craft
industry as a whole is such a creative melting pot, it is often difficult to
say with certainty what will be popular and which trends will be more of a
transient fancy. Who could have said that moustaches would have a moment in
2012, and yet they did! This is why I love working in this sector – there is
always a new print, a new style, so you can never tire of it!
Is there anything else you would like to share with us, exciting news, new product releases…
This year we have some really exciting releases coming up that are only
available in the UK and Europe! Keep your eyes peeled as these exclusive
collections will be available for a limited time only and feature some gorgeous
designs for every kind of craft.
Also make sure you visit our website as we’ve always got something going
on – whether it is free paper downloads, a questionnaire with a chance to win
Sizzix goodies or simply a new blog project – the fun never stops at
sizzix.co.uk!
Where can we find you?
Website: www.sizzix.co.uk
Blog: www.sizzix.co.uk/blogs or http://sizzixukblog.blogspot.co.uk/
Facebook: www.facebook.com/sizzix
Twitter: http://www.twitter.com/sizzix_uk
Pinterest: http://pinterest.com/sizzix/
Other: https://www.sizzix.co.uk/index/newsletter - to sign up to our free newsletter
Following you will find some fun projects created with Sizzix products. If you click on the pictures you will find info on the products used and instructions on how to create these projects:
We
have a wide range of informational and inspirational videos available on our
You Tube channel, which show users how to use all our machines and dies plus
example of projects which can be made with them. Many of these videos are also
available in a selection of languages – Dutch, French, German, Italian,
Portuguese, Spanish and Russian. Simply click on the appropriate playlist on
the right hand side of the page.
http://www.youtube.com/sizzix
Giveaway:
And last but not least Sizzix will offer 5 lucky readers the chance to win 658956 Thinlits Die Set 6PK - Fancy Label & Flowers. Thinlits is our brand new
technology which is only hitting the shops in January 2013 so they will be
amongst some of the first people to try them out!
Now, what do you have to do to be able to win?
First visit the Sizzix website and/or You Tube Page, then come back here and tell me what your favorite product and or video is and why. Comments close on Thursday, January 24 at midnight (GMT+1). The winner will be announced in the next Behind the Scenes on Friday, January 25.
Next week's manufacturer is The Crafter's Workshop, one of my favorite stencil manufacturers! Don't miss it! :)
Thank you for stopping by today!